CEO, Snooze Shade
How to Invent a Best-Selling Product: From Idea to a Global Bestseller
Cara will share some of her ups and downs along her entrepreneurial journey as well as her key learnings over her 10 years as the inventor of SnoozeShade - the best-selling baby brand on the market.
In 2009, Cara was a mum who needed to get her baby to sleep when they were out and about. With no experience in retail or manufacturing, she invented SnoozeShade - the UK and US best-selling range of baby sun and sleep shades. Now her products are recommended by baby experts, have won over 70 awards and, most importantly, helped thousands of parents worldwide. Shifting to Amazon in 2016, she has more than tripled her turnover and doubled profits and is a best-seller in the competitive baby category. Cara loves to help other small business owners from her immense experience over the last 10 years.
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