Social Media Manager, Helium 10
True Hollywood Story: Overcoming Challenges Behind-The-Scenes
Cassandra Craven talks about working in the Television and Film Industry and the challenges she faced on set. Learn about the dynamics and power plays that taught her how to navigate throughout the industry as a key player in a new marketing medium - social media. Get key insights into tactics and strategies that led to new opportunities that gave her a unique perspective in the world of social media marketing.
A social media maven, Cassandra has been making strides in organic social media for over a decade, bringing her edge and expertise in community management, influencer relations, content creation, social strategy, and analytics to the Helium 10 social storefront. At the forefront of cutting-edge tactics and trends, she has been a pivotal part of the company’s growth and evolution. In her earlier years, she managed and produced content for both national and international brands in the television, film, and advertising industries.
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