CEO, Krea8tive Enterprises
From Products to Purpose
Join Fiona Soutter as she explains how conscious consumers are increasingly seeing brand purpose as an important factor when deciding to purchase a product or service. Having a clearly defined brand purpose is also what keeps you going when things (inevitably) get hard.
After leaving a teaching career in 2008, Fiona Soutter saw the opportunities in running an online business. However, a car accident in 2014 derailed Fiona’s progress and she had to fight through years of chronic pain. In 2020, Fiona launched her e-commerce business and developed a brand that resonated with her audience, which resulted in her being able to quickly grow it to a 7-figure turnover.
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