Continually inspired by the growing number of female entrepreneurs who are taking on the e-commerce world, this year’s “Branded By Women” promises to be better than ever, serving to embolden any entrepreneur – regardless of where they are in their journey.
Branded by Women is a star-studded, 3-day event taking place from the comfort of your living room. Join us Wednesday 24 to Friday 26, February 2021. Though created BY women FOR women, this conference invites ALL dreamers and doers to attend, whether you are in the conceptual phase of your business or looking to scale. Get a fresh take on e-commerce NOW and what the future holds, all from the mouths of amazing female entrepreneurs and marketing experts.
Originally an exclusive in-person event in London, Branded by Women is now being opened up to the wider community as a series of online webinars that entrepreneurs (both seasoned and beginners) all over the world can join.
Our expert panel of speakers will be covering a range of topics that reflect their diverse backgrounds and areas of expertise.
Here’s a taste of what you can expect to learn during this action-packed, 3-days extravaganza:
Identifying Your Strengths to Leverage a Successful “Money Making” Machine
The Importance of Video Ads, Amazon Posts, and Social Media Brand Awareness
Mastering Productivity and Crushing Your Goals
How to Create a Valuable and Scalable Amazon Business
The Importance and Value of Coaching and Having a Mentor
Marketing With Modest Means: How To Build Brand Awareness on a Budget
How Humor and Boldness Can be Utilized for Unforgettable Marketing
How To Build a Strong Team to Help Scale your Business/Agency in 2021
Can’t Get Enough? Hungry for more? We also cover the following topics:
Impostor Syndrome in Business’ Success: Learning How to Thrive in Spite of it and Applying this Knowledge to Analyse Your Customer’s Behaviour.
Feed Your Hormones to “Lose Weight”
YES, You Actually CAN - Believe It Then Achieve It
True Hollywood Story: Overcoming Challenges Behind-The-Scenes
How To Make Lemonade in a “Male Dominated industry” and How That Can
Lead To Opportunity
Good Practices in Product Development
Mastering the Art of Kindness
Tips and Tricks to Prevent your Amazon Account from being Suspended
We kick-off the live event with our 3 amazing co-hosts Athena Severi, Michele Venton and Izabela Hamilton, along with a panel of inspirational speakers, for the first of 3 interactive Q&A sessions.
Mindset Day 1: Host Athena Severi + Guests
EST – 4:00 AM | PST – 1:00 AM | UK (GMT) – 9:00 AM
Izabela Hamilton is a Romanian businesswoman who has conquered the Amazon business. She is the Founder and CEO of an online ranking service called RankBell. Initially, she started out helping Amazon sellers on her own. Later, she saw a huge gap in the market and founded a powerful brand accelerator that helps Amazon businesses grow to 7 & 8 figures via driving organic keyword ranking and optimization. Her mission is to help third-party sellers start living the life they’ve always dreamed of.
What do branding and archaeology have in common? A backwards-looking curiosity. Lo Martin, CMO of Elevate Brands, digs into how you can leverage the framework of archaeology to enhance your approach to branding – and uncover findings that will help you better understand the people you’re building stories, products and experiences for. From research design and field work, to organizing and analyzing your findings to build an official record, Lo explains that reconstructing a brand starts with deconstructing it first.
Tips and tricks to prevent your Amazon account from being the recipient of suspension and other headaches and hassles most sellers are all too familiar with.
Karyn will be using her personal story -- the good, the bad, and the ugly -- to motivate other women to find peace and acceptance in their own journey. Karyn will discuss the influences that shaped her life to lead with compassion, kindness, and understanding.
The ‘Finding Balance’ presentation will discuss how we can harness our different moods and energy levels and tailor them to tasks we need to accomplish both in business and in everyday life. Stephanie will teach you how to follow a structure for short term and long term goals.
Destaney will be sharing tips on how she forced herself into action in order to overcome fears and doubts, and how she was able to shift her mentality into one of abundance and evergreen learning that would allow her to scale her business to a point she could have never previously imagined.
Us women are tough on ourselves. There is vast, empirical evidence that - despite consistent external validation - women often lack internal acknowledgement of their own accomplishments. In this talk, Kata will discuss the reasons this leads us to be the “last to believe” in our true worth and how to overcome this false ideology.
Francesca will be discussing the importance of staying in tune with yourself and harnessing your own strengths. Adjusting your lenses, from the familiar to the future, can help one accept change and challenges as a part of the entrepreneurial life.
In the wake of losing her full-time career at the start of Covid, Christina managed to build a six-figure Amazon business in less than a year. With the support of a great Mentor, Christina learned how to refurbish her thought process, attitude, and business relations and grow a successful copywriting business in the process.
Kim will teach you how to forgo fad diets, understand the factors that play a crucial role in weight gain, why women have a harder time losing weight than men, the 80/20 rule, and understanding your hormones with relation to your BMI.
Egle covers key points that got her back in the game, how it changed the way her business now runs - making it more robust and less reliant on hero products. She’ll also teach strategies on how to avoid common Amazon Selling mistakes.
In this presentation, women will learn how to build a strong network in the male-dominated ecommerce world and strengthen their relationships long-term in order to gain access to a reliable support system and valuable knowledge.
Kayleigh is an intuitive fun-loving individual with experience working in strategic partnerships and business development across global markets. Today, she is sharing her story about being born in South Africa and immigrating to the UK with her family at 16, leaving her thirsty for more. She shares some actionable and practical tips, explaining how she started with no community and how her commitment, fueled from her internal fears, fast-track her career.
A lot of people are struggling with their mental health - most too afraid to recognize and share their problems. In order to embrace impending problems, you first need to embrace yourself and love yourself. The goal with my presentation is for people to recognize themselves in my examples and take action today to start living their best life yet
They say when the going gets tough, the tough get going. But what do you do when things keep getting tougher with no respite in sight? How do you find the strength to carry on, fighting one battle after another - whether personal or in business? Meghla Bhardwaj, Founder of India Sourcing Trip, gives an update on where she is now after her fledgling business came crashing down in early 2019 thanks to the pandemic and tips on how to recover.
Marketing Day 2: Host Izabela Hamilton + Guests
EST – 4:00 AM | PST – 1:00 AM | UK (GMT) – 9:00 AM
Until recently, Amazon DSP was only accessible through Amazon internal programmatic media buyers and primarily utilized by HUGE brands. In Dec 2020, agencies were able to access Amazon DSP. This presentation helps you understand what DSP is - a higher-up marketing funnel tactic to leverage more sales, brand awareness, and capture your competitor’s sales.
Traditional advertising strategies aren’t enough. Social media not only allows for tremendous outreach and networking, but also promotes interaction that can be very beneficial for the notoriety of your businesses. Social media allows you to connect and expand your reach using multiple channels like Facebook, Twitter, Instagram, LinkedIn, YouTube, and others. Krystsina will teach you how to utilize social media to your advantage.
Regina will outline 6 business models which use the Amazon platform to generate money and create long term revenue. Each business model will be described with pros, cons, how money is generated, what is needed to get started, and the type of personality that is best suited towards that particular model.
Do you know how to communicate your product or service to buyers in a way that will not only grab their attention but lead to a purchase? Amy Wees is going to teach you how to master your pitch so you can sell anything with confidence. Amy will cover the three steps in identifying: your customer's biggest pain point, your unique solution to their need, and helping them make the decision that they need your product.
Jelena will be discussing the global pandemic changes that have influenced buyer behavior, what categories suffered the most and what categories were the most profitable. How has this global disruption of the supply chains affected PPC and organic ranks for products on Amazon? Jelena will also be proposing PPC tools to integrate inventory information for best results.
Anne will teach you how to build your brand and create raving fans with ethical, content marketing. Did you know that 92% of millennials are more likely to purchase from an ethical brand? This presentation will cover sustainable products and packaging, your brand mission and supporting charities, and how to get started with creative content that will empower your customers.
Cassandra Craven talks about working in the Television and Film Industry and the challenges she faced on set. Learn about the dynamics and power plays that taught her how to navigate throughout the industry as a key player in a new marketing medium - social media. Get key insights into tactics and strategies that led to new opportunities that gave her a unique perspective in the world of social media marketing.
Gabrielle has been running brand engagements and events for over a decade. With a background originally in the fashion industry, she has managed retail events for Selfridges, Harrods, Fenwicks and many luxury international retail brands including Scotch & Soda, Guess and Folk Clothing.
Product Development: An introduction into life with Valerie, her company, and how to apply the following in your own business: trend research, finding suppliers, design and details, forecasting, sourcing, challenges, ethical practices, and more!
The owner of PixelNuts Studio discusses how she managed to start the graphic design business of her dreams before 30 and the most important differences between 3D renders and mockups in product presentation online.
Join Fiona Soutter as she explains how conscious consumers are increasingly seeing brand purpose as an important factor when deciding to purchase a product or service. Having a clearly defined brand purpose is also what keeps you going when things (inevitably) get hard.
Daniela Bolzmann is the Founder of MindfulGoods.co, the one-stop-shop for Amazon listings done better. As a nomad with a remote team, she’s had the unique opportunity to help 100+ brands understand their data and optimize their sales pages on Amazon while launching her own dream projects. She will be sharing how you can use this same data to build trust with your clients or for you personal brands and businesses.
Mastery Day 3: Host Michele Venton + Guests
EST – 4:00 AM | PST – 1:00 AM | UK (GMT) – 9:00 AM
Join Melanie as she explains the stark contrasts between the thrill and excitement of a bold new challenge, versus the lows that are inevitable as you experience legal processes and how you must always meet and exceed the various challenges and demands. She also discusses the next steps after the acquisition and merger.
Not a stranger to turmoil and tribulations, Sharon explains how to pivot when things in life go south. Most women can find something that they are good at and turn it into an online business or to utilize online avenues to market services. Even if you don’t want to sell products, as e-commerce grows, so does the need for copywriters, bloggers, graphic designers, translators, influencers, etc.
Cara will share some of her ups and downs along her entrepreneurial journey as well as her key learnings over her 10 years as the inventor of SnoozeShade - the best-selling baby brand on the market.
After years in the Corporate world, Michelle Barnum Smith discovered the keys to entrepreneurial success came down to 6 key principles. Join Michelle as she shares these life lessons along with her most powerful keyword strategies for chatbot campaigns!
When an Amazon Seller faces a suspension or a competitor’s manipulation, he/she has two options: fight or flight. Yael Cabilly believes there’s a direct correlation between the Seller’s reaction to crisis and her ultimate success on Amazon. In this presentation, Yael will provide 5 case studies that show how a sellers’ determination trumped extreme situations and eventually led to positive outcomes.
McClain will be using real life examples of the importance and value of advertising in a way that makes your product stand-out from the competition. More importantly, how to make your product be unforgettable to potential customers. McClain will be focusing on the value that humor, wit, and uniqueness bring to the table when trying to accomplish discoverability and memorability.
All Amazon entrepreneurs should have an exit strategy. In today’s fast-paced digital economy, a massive opportunity exists to sell your Amazon business for a huge profit! Kellianne will share insights about exit strategies, including tips for increasing the value of your Amazon business, timing your exit, and much more.
Kirsty will uncover the key turning points in her entrepreneurial journey which transpired in 2018. She started engaging with like-minded Amazon sellers and finding coaches who provided a roadmap toward confidence and success. Learning to avoid the mistakes your mentors have made is a big asset to managing a successful business.
Have you ever wanted to start something but hesitated when you only saw men 'crushing it' in? This is for women who are curious to know why entering a male-dominated sector like Amazon FBA actually presents women with a competitive advantage. Erin will share her journey from being an American sorority girl to scaling a 7 figure Amazon FBA business in the UK.
After exiting her first brand in 2019, Michele decided to go again and has been busy launching brand number 2. Her presentation for BBW2 will take a close look at the steps she has taken, the struggles she has encountered (you still hit obstacles even after success), and the results achieved. Michele won’t gloss over the hard stuff and will give a real insight into the struggles we all face – even if you have already tasted success.
With a London School of Economics degree, executive career at a Fortune 500 company, loving husband, marathon medals, and closet full of Jimmy Choos, Cortney had it all – but she was internally frazzled, anxious, and deeply exhausted ALL. THE. TIME. Join Cortney as she explains her journey to reshape her “miserably successful” life into one brimming with passion, purpose, and joy as a speaker, writer, and in-demand strategist.
Lucy will discuss in this presentation how she managed to build multiple businesses with her best friend, culminating in a 7-figure exit in 2020. How grit, grind and hustle are keys to success and verbalising your goals makes you accountable for your actions.
One of the biggest struggles for ecommerce sellers is managing their inventory and debt. As a result, at the end of the day there is no profit left over. Flip the accounting equation and take your Profit First. Cyndi reveals the strategies she perfected in her book, Profit First for Ecommerce Sellers and shares her daughter’s struggle with dyslexia that launched her entrepreneurial journey.
One of the biggest struggles for ecommerce sellers is managing their inventory and debt. As a result, at the end of the day there is no profit left over. Flip the accounting equation and take your Profit First. Cyndi reveals the strategies she perfected in her book, Profit First for Ecommerce Sellers and shares her daughter’s struggle with dyslexia that launched her entrepreneurial journey.
Being proactive about making equity, diversity, and inclusion an integral part of a brand’s DNA is more important than ever. In an online industry where we may never see the face behind top-selling ecommerce and Amazon brands, Verneda will share ways that we can all begin to close the gaps of underrepresentation among our peers, and ensure our brand content is inclusive.
It's very difficult to know which marketing expenses are necessary, which ones are a complete waste of time and money, and which ones will ensure a hefty ROI. But what if you could lay the groundwork, establish your network, and create significant brand awareness using low or no cost options? Melissa will be talking about utilizing social media to leverage your product by getting the word out to a large audience and very quickly. On the contrary, Melissa will discuss how social media branding and interaction started causing imbalance in her own life and how she learned to balance social media, family time, and work - all while maximizing low or no-cost marketing strategies.
In This Age And Climate, Being Able To Work Virtually From Home Has Never Been So Important – Or So Easy! This Is A Bootcamp For Women Who Are Prepared To Make No Excuses And Lots Of Sacrifices To Make Her Dreams Come True. Dream Big And Grow Big With Branded By Women.
AVASK Accounting & Business Consultants is a global firm of accountants and Tax Advisors that specialise in international taxation and expansion solutions for e-commerce sellers, including accounting and business advisory services.
We work with the most outstanding and proactive professionals to deliver excellent value for more than 10,000 e-commerce sellers and companies across the world. We are known for our drive and ambition, and focus solely on building success through cross-border activities by delivering clear and simple advice and devising new strategies that will ensure growth and development.
Elevate Brands buys, launches and operates consumer-leading Amazon brands and elevates them to their full potential. The Elevate difference is that we are Amazon experts. We started as sellers, just like you, and understand the challenges and complexities in operating an Amazon FBA business at scale.
We are now one of leading acquirers of Amazon FBA businesses, with a world class deal team who close transactions in less than 30 days in a hands-on, professional manner.
Whether you’re looking to sell, looking to partner, or just looking to tap into our unparalleled resources to successfully grow your business, the sky’s the limit!
#getelevated
Find our more at our website:
The Standard Operation Procedures we’ve developed are valuation drivers helping you streamline operations and allow you to boost your eCommerce with scalability, accuracy and above all consistency.
We may specialize in maximizing your Amazon presence, but Amazon is only the tip of the digital iceberg. We can scale your business to optimize virtually all major online marketplaces including eBay, Walmart, Shopify and Jet.com. Our methods are based on your gradual performance, employing a “Crawl Walk Run” model where we work directly beside you from the ground up.
GETIDA is a technology company that is empowering the eCommerce industry by offering a myriad of solutions, namely auditing marketplace platforms for logistical and financial discrepancies. GETIDA has built out a robust auditing technology that keeps track of inventory transactions, refunds, seller data analytics, and inventory reimbursements, easily and clearly.
Once discrepancies are found, GETIDA also ensures to secure a financial recovery for its clients by servicing each claim. GETIDA provides its services and solutions, while maintaining high-level visibility through its advanced user experience.
The idea of Pickfu was started by serial entrepreneurs Justin Chen and John Li who wanted to find a way to stop arguments when they both had a difference of opinion and couldn’t find a solution.
Pickfu’s customers have run thousands of polls, which has supported them n gathering insights about logos, copywriting, product features and more.
Michele started her eCommerce business in 2015 and recently exited her brand for a 7-figure sum.
A proud mum of 2 children and caregiver to her mother, Michele will talk about her journey (which started on maternity leave) and how she grew her business from nothing to 8-figures by focusing on one brand, one customer, and one goal.
Michele firmly believes that eCommerce has changed the landscape and opportunities for women where they can realise their entrepreneurial dreams. And, they can do this without having to suffer gender inequalities, pay gaps, or sacrifice their family roles.
Izabela Hamilton is the Founder and CEO of RankBell, a brand accelerator that helps Amazon businesses grow to 7 & 8 figures via driving organic keyword ranking and optimization.
Izabela is on a mission to help third party sellers make an impact with their brands, build sustainable wealth, stop stressing about financial security, and start living the life they’ve always dreamed of.
“One of the most tragic things in life is to see an unrealised dream. As an entrepreneur or if you are trying to become one, you already know that this doesn’t have to be your fate. Be willing to dream a little more and see what you can do that may break you out of monotony.”
Athena is a world-renowned public speaker and the host of an array of Amazon events, sourcing trips and masterminds.
She is the founder of China Magic, a game-changing 12-day mastermind held in China, run by world-leading sourcing experts and internationally renowned Amazon mentors that have sold and managed over $75MM in combined annual Amazon sales.
Alongside China Magic, Athena is also the co-founder of Titan Network and Seller Events, as well as the President of Warrior Women of Amazon.
She is dedicated to researching, organising, and building relationships to connect driven entrepreneurs with the right people. Through these channels, business owners benefit from greater profitability and more prosperous relationships.
In a world where many women grew up believing their talents and capabilities were limited, it’s important to recognise that the only limitations are those in which you imprison yourself.
Gender is becoming increasingly irrelevant when it comes to building brands, making money, and enjoying success and independence. So if you’re ready to become a successful entrepreneur, now is the perfect time to:
Be at home with the kids while still earning money
Create a work-life balance that works for you and your family
Be your own boss and create your own hours and demands
Forge your own path and say goodbye to office politics or people telling you what to do
Align your work life to your personal values and create a brand (or service) that reflects those values.
It’s a growth mindset that sets successful women apart from others.
JOIN US and help give a voice to a growing revolution.
The charity in their own words…
“We believe that every baby lost is one too many. Tommy’s funds and conducts pioneering research into the causes and prevention of pregnancy complications and baby loss to make pregnancy safer for everyone.
We provide expert pregnancy information to support women and their families throughout their pregnancy journey, no matter what stage they are at or what their experiences have been.
We believe it is unacceptable that one in four women lose a baby during pregnancy and birth. We want to change this. We want to make the UK the safest place in the world to give birth and halve the number of babies lost by 2030.
We know that, with your support, we can do this by making sure that excellent maternity care is available for every family, every baby, everywhere.”
Please email info@brandedbywomen.com or kerrie@sellersessions.com or call +44 07595 217 325
This inclusive event is for budding entrepreneurs and brand owners of all genders who want to take their business (or business idea) to the next level. The speakers are all highly successful women, some of whom are mothers and all of whom manage a busy schedule outside of work.
As women we face challenges in our business and personal lives, and can often feel disheartened as we struggle to be super-women who ‘manage it all’. That’s why a network of like-minded women is here to show you how to navigate the path to success, with easily implementable strategies that our speakers effectively use to grow and scale their own businesses.
Our diverse and inspirational female speakers come from all backgrounds and walks of life.
From stay-at-home mums to personal assistants and ex-corporate executives, our speakers have successfully transitioned from their old careers and jobs and have found a way to make eCommerce work for them.
From the UK to the USA, India and all across Europe, we are excited to have these amazing women in business come together to help give a voice to a revolution.
Attending Branded by Women is key if you’re serious about your business and want to learn new ways to advance – both professionally and personally.
You’ll be hearing from some amazing and inspiring women in business and you can learn powerful techniques by listening to their journeys. By the end you will leave with a fresh approach, a new drive and determination to succeed.
Over the course of the 3 days, there will be keynote sessions from 30+ leading women in business, including a panel of experts. The defining ethos of the Branded by Women event is that it is designed “by women for women” and the live daily Q&A shows are interactive, meaning you can be an active participant.
Our speakers are experts in their fields but are also relatable. They will share their own personal journeys and offer tried and tested ways to ensure that you too can make a success of your business, whatever stage you’re at.
For those who already run relatively successful businesses, there will be inspiring content that will teach you how to focus, scale, and adapt your mindset to reach your full potential.
We kick-off the first live event on Tuesday 23 Feb with our 3 amazing co-hosts Athena Severi, Michele Venton and Izabela Hamilton, along with a panel of inspirational speakers, for the first of 3 interactive Q&A sessions.
Following on from our kick-off event we have:
24 Feb, Day 1: Mindset (10+ speaker sessions and Live Show with Host, Athena Severi and guests)
25 Feb, Day 2: Marketing (10+ speaker sessions and Live Show with Host, Izabela Hamilton and guests)
26 Feb, Day 3: Mastery (10+ speaker sessions and Final Live Show with Host, Michele Venton and guests)
The Branded by Women event is FREE to attend with 10+ daily expert presentations segmented into Mindset, Marketing and Mastery over 3 content-packed days. Each day’s keynote sessions (and live event) will be unlocked for up to 24 hours (and set to your time-zone), so all attendees have the opportunity to listen for free, wherever you are in the world.
As we appreciate not everyone will have time (or be available) to listen to all the content daily, you’ll be given the option to unlock Lifetime Access for just $99. This All Access Pass will then ensure you can re-play the sessions at leisure and in your own time.
The FREE 24 hour access gives all attendees full viewing of each day’s 10+ speaker sessions and live Q&A panel. Regardless of which time-zone you are in, access will be unlocked for your location to ensure you don’t miss out.
The speaker video sessions will be unlocked for 24-hours and available on Wednesday 24 Feb, Thursday 25 Feb and Friday 26 Feb, from 00:01 until 23:59 in your local time each day.
We’re confident you’ll absolutely love everything the Branded by Women All Access Pass gives you.
If you want to upgrade and unlock Lifetime Access to all our 30+ speaker sessions after the 24-hour FREE access has expired then we offer a 30 day money-back guarantee. If for whatever reason, you don’t feel it’s been a worthwhile investment then we’ll happily refund your money within 60 days of purchase.
© 2021 Branded By Women is brought to you by Seller Sessions
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