CEO, Amazonia PPC
2021 PPC Strategies in the Pandemic Economy - Managing Campaigns while Maintaining Adequate Inventory Levels
Jelena will be discussing the global pandemic changes that have influenced buyer behavior, what categories suffered the most and what categories were the most profitable. How has this global disruption of the supply chains affected PPC and organic ranks for products on Amazon? How to prevent wasting ad spend on products that cost astronomical storage fees and are endangering your IPI scores. Jelena will also be proposing PPC tools to integrate inventory information for best results.
Jelena is a PPC veteran, in charge of designing successful advertising strategies for the last 6 years. After gaining rich experience in business data analysis, she found her true passion for scaling ecommerce businesses through paid advertising channels. She has since fully dedicated herself to the Amazon marketplace, forming an agency called Amazonia PPC that specializes in optimizing PPC campaigns and listing optimization.
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