CEO, Color More Lines
Where Amazon Is Going with DSP
Until recently, Amazon DSP was only accessible through Amazon internal programmatic media buyers and primarily utilized by HUGE brands. In Dec 2020, agencies were able to access Amazon DSP. This presentation helps you understand what DSP is - a higher-up marketing funnel tactic to leverage more sales, brand awareness, and capture your competitor’s sales.
As an early Amazon FBA seller, Jessica developed user-friendly systems to automate and leverage her own business through Retail Arbitrage, Wholesale, Liquidation and Private label accounts. That experience and background has proven invaluable to many brands and served as strategic guideposts for new product launches. Jessica has been on the Amazon platform for 15 years and is a Managing Partner at “Color More Lines” - a white glove ecommerce agency that helps mission-driven brands grow faster.
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